International Fruit and Attraction Fruit and Attraction Fair 2019. This time with a greater presence in the Smart Agro area and a presentation on Water saving systems and irrigation optimization.

This fair, organized by IFEMA and FEPEX in Madrid from October 22 to 24, is the meeting point for all actors related to fruits and vegetables nationally and internationally.

Fruit-Attraction 2019 goals

The Fruit-Attraction 2019 program highlights:

  • IV International Congress of Bone Fruit Spain is an important exporter of stone fruit and this fair attracts interested people from all over the world.
  • Stone Fruit Attraction . The group of stone fruits is thus defined because it is considered to be a fruit with a bone inside. Actually it is the seed that is within this stone. Of this type are peaches, nectarines, plums, mangoes, almonds, apricots and cherries.
  • Biofruit Congress . Presentation of the new EU regulation for exports and imports. Also value the importance of the local market.
  • Biotechnology Attraction . Present the latest advances in biology and chemistry applied to agriculture.
  • Conference on Singapore and India , importing countries invited this year.
  • Conference on Singapore and India , importing countries invited this year.
  • Also Smart Agro where it appears encompassed Plantae and companies with New technologies and connectivity.
  • The Nuts Hub area of ​​nuts. Space to present our almonds, nuts, chestnuts, hazelnuts and pistachios.
  • The Innovation Hub and Innova Forum areas of innovation and business news. Accelera Awards for Innovation and Entrepreneurship are presented.
  • Flower & Garden Attraction of live plant flowers.
  • Ecorganic market , organic meat market.
  • Finally Fruit Fusion is presented this year as Chef Factory with culinary demonstrations related to fruits and vegetables.

Plantae in Fruit Attraction

The humidity, temperature and conductivity sensors are present in a lot of products of interest for this fair. It will present the subsoil temperature sensor, flowmeter and a soil mapping system next to the Partner Conapa .

The objective of Plantae is to provide tools and modernization of the irrigation system, helping the farmer to optimize water resources, obtain quality products and increase production.

Our sensors cover most of the peninsula's communities, in addition to Algeria and soon in France with products so varied how:

  • Stone fruit in all its varieties.
  • Citrus
  • Avocado.
  • Mango.
  • Vineyards
  • Vegetables.
  • Watermelon nurseries.
  • Olives.
  • Almond trees
  • Pistachios
  • Canarian banana


Sensores de humedad y temperatura Plantae
Plantae offer scheme

Plantae Conference at Fruit-Attraction 2019

Within the programming of Tuesday 22, he has the honor of presenting Plantae with our CEO Samuel López, a conference on «water saving systems and soil optimization» . Two points of extreme importance for the farmers of stone fruit and vegetables.


In the presentation several points were discussed:

  • Aprende a pronunciar The importance of designing a water system in irrigated plantations.
  • Metodologías para determinar «cuándo» regar y «cuánta» agua aportar.
  • Existing technologies in the optimization of resources within irrigated agriculture.
  • Control of water stress in fruit and vegetables by controlling the wet bulb of the plant measuring one, two or three depths depending on the type of crop.
  • Avoid the accumulation of salts.
  • Examples of readings in Plantae sensors for avocado, citrus, pepper and olive crops. In different types of soil and variety.
  • Benefits and advantages of Plantae: wireless technology, custom sensors in depth measurement and agronomic algorithms, scalability and price.
Conferencia de Plantae en Fruit Attraction 2019
Plantae Conference at Fruit Attraction 2019


Stand de Plantae en Fruit Attraction 2019
Plantae stand at Fruit Attraction 2019
Stand de Plantae en Fruit Attraction 2019
Plantae team at Fruit Attraction 2019
"los sistemas de ahorro de agua y optimización del suelo" por Plantae
«Los sistemas de ahorro de agua y optimización del suelo»

Fruit Attraction 2019 is a world reference event for the commercialization of fruits and vegetables

The 1770 companies from 58 countries, from:

  • Europe 89%.
  • África 2,5%.
  • Asia 2,5%.
  • America 6%

With 89,390 professional participants from 126 countries, a commercial connection is established between all professionals in the fruit and vegetable industry.

Trends, innovation, sustainability, knowledge and commercialization have been the main thematic axes on which this edition has revolved, in which motivating “experiences” has been one of our pillars of the call.

The Fair again facilitated the collection of fruits and vegetables from the exhibitors for the Food Bank of Madrid , which managed to gather 40,000 kilos of fruit and vegetable products .

The next edition of Fruit Attraction will take place from October 20 to 22, 2020.


Sensores en lechuga
Lettuce sensors
Sensores en limones
Plant in lemon trees
Frutas de hueso en Argelia con sensores de humedad Plantae
Bone fruits in Algeria with Plantae humidity sensors